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	<title>The Next Chapter</title>
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		<title>The Next Chapter</title>
		<link>http://taylorobrien.wordpress.com</link>
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		<item>
		<title>A Social Media Plan to Ensure Brand Consistency</title>
		<link>http://taylorobrien.wordpress.com/2011/05/04/a-social-media-plan-to-ensure-brand-consistency/</link>
		<comments>http://taylorobrien.wordpress.com/2011/05/04/a-social-media-plan-to-ensure-brand-consistency/#comments</comments>
		<pubDate>Wed, 04 May 2011 10:11:10 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Brand Alignment]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building relationship]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Integrate and engage]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[Social Media branding]]></category>
		<category><![CDATA[Social media plan]]></category>
		<category><![CDATA[Tone of Voice]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=446</guid>
		<description><![CDATA[Branding and Social Media are now intrinsically tied together. In thinking about the importance of your brand and the use of social media channels, we reached out to our friends at MAD Perspectives for some insight. As a result, for the next six weeks, our blogs will discuss the importance of brand and the impact of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=446&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Brand Strategy</title>
		<link>http://taylorobrien.wordpress.com/2011/04/28/brand-strategy/</link>
		<comments>http://taylorobrien.wordpress.com/2011/04/28/brand-strategy/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 10:40:05 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Brand Alignment]]></category>
		<category><![CDATA[Brand loyalty]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Employee Engagement]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Integrate and engage]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=429</guid>
		<description><![CDATA[Branding and Social Media are now intrinsically tied together. In thinking about the importance of your brand and the use of social media channels, we reached out to our friends at MAD Perspectives for some insight. As a result, for the next six weeks, our blogs will discuss the importance of brand and the impact of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=429&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Do Your Social Media Efforts Reflect Your Brand?</title>
		<link>http://taylorobrien.wordpress.com/2011/04/20/do-your-social-media-efforts-reflect-your-brand/</link>
		<comments>http://taylorobrien.wordpress.com/2011/04/20/do-your-social-media-efforts-reflect-your-brand/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 14:09:19 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Integrate and engage]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building relationship]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[Social Media branding]]></category>
		<category><![CDATA[Tone of Voice]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=433</guid>
		<description><![CDATA[Branding and Social Media are now intrinsically tied together. In thinking about the importance of your brand and the use of social media channels, we reached out to our friends at MAD Perspectives for some insight. As a result, for the next six weeks, our blogs will discuss the importance of brand and the impact of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=433&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Share-Your-Voice3_1</media:title>
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		<title>Brands and Social Media</title>
		<link>http://taylorobrien.wordpress.com/2011/04/15/brands-and-social-media/</link>
		<comments>http://taylorobrien.wordpress.com/2011/04/15/brands-and-social-media/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 09:58:46 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building relationship]]></category>
		<category><![CDATA[Employee Engagement]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Guest Bloggers]]></category>
		<category><![CDATA[Integrate and engage]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Brand Promise]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Brands and Social Media]]></category>
		<category><![CDATA[Social Media branding]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=425</guid>
		<description><![CDATA[Branding and Social Media are now intrinsically tied together.  In thinking about the importance of your brand and the use of social media channels, we reached out to our friends at MAD Perspectives for some insight.  As a result, for the next six weeks, our blogs will discuss the importance of brand and the impact of social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=425&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">taylorobrien</media:title>
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			<media:title type="html">Brands - Don't Make Promises You Can't Keep!</media:title>
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		<title>Personal Brands</title>
		<link>http://taylorobrien.wordpress.com/2011/04/07/personal-brands/</link>
		<comments>http://taylorobrien.wordpress.com/2011/04/07/personal-brands/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 10:52:36 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Employee Engagement]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=421</guid>
		<description><![CDATA[This weekend prompted considerable debate around the issue of personal brand values in relation to the corporate brand. The issue at hand was that of Wayne Rooney and his delightful comments upon scoring a hat-trick in 15 minutes to win the game for his club in a Roy of the Rovers style come from behind [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=421&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">taylorobrien</media:title>
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			<media:title type="html">article-0-034CA7850000044D-957_468x498</media:title>
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			<media:title type="html">Bookmark and Share</media:title>
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		<item>
		<title>Dear Mr. Postman</title>
		<link>http://taylorobrien.wordpress.com/2011/03/31/dear-mr-postman/</link>
		<comments>http://taylorobrien.wordpress.com/2011/03/31/dear-mr-postman/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 15:41:59 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building relationship]]></category>
		<category><![CDATA[Engagement]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=417</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=417&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">taylorobrien</media:title>
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		<media:content url="http://taylorobrien.files.wordpress.com/2011/03/letter.jpg" medium="image">
			<media:title type="html">Letter</media:title>
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		<title>The Public Wants What The Public Gets</title>
		<link>http://taylorobrien.wordpress.com/2011/03/25/the-public-wants-what-the-public-gets/</link>
		<comments>http://taylorobrien.wordpress.com/2011/03/25/the-public-wants-what-the-public-gets/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 12:03:49 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Integrate and engage]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=411</guid>
		<description><![CDATA[Steve Henry’s recent pronouncement that ‘advertising in its current form may go away’ at a regional marketing event, may have been calculated to grab attention – well it worked! Pointing to the massive shift in circulation and viewing figures online and the proliferation of media choice now available, his context was the power of social media, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=411&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Hello/Goodbye!</title>
		<link>http://taylorobrien.wordpress.com/2011/03/03/hellogoodbye/</link>
		<comments>http://taylorobrien.wordpress.com/2011/03/03/hellogoodbye/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 17:50:16 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Building relationship]]></category>
		<category><![CDATA[Taylor O&#039;Brien]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=401</guid>
		<description><![CDATA[New media is expanding and today the majority of the working populations use Facebook, Twitter and/or LinkedIn as a communication tool but a business card still remains a vital tool in reaching out and connecting with clients or customers. It is often the first encounter people have with you and your brand and establishing that good first impression is imperative. The business card is the personal handshake that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=401&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Great Client Service</title>
		<link>http://taylorobrien.wordpress.com/2011/02/22/great-client-service/</link>
		<comments>http://taylorobrien.wordpress.com/2011/02/22/great-client-service/#comments</comments>
		<pubDate>Tue, 22 Feb 2011 16:40:36 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Brand loyalty]]></category>
		<category><![CDATA[Building relationship]]></category>
		<category><![CDATA[Client Services]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=394</guid>
		<description><![CDATA[Good client service (in a consultative, advisory or account management capacity) relies, at its most basic level, on a core set of skills; meticulousness, good organisation, listening, communication and great inter-personal skills. Those working in client service will find that in managing any type of project these core skills are invaluable, not only to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=394&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Trust and honesty build relationships</media:title>
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		<title>If You’ve Got it &#8211; Flaunt it!</title>
		<link>http://taylorobrien.wordpress.com/2011/02/17/if-you%e2%80%99ve-got-it-flaunt-it/</link>
		<comments>http://taylorobrien.wordpress.com/2011/02/17/if-you%e2%80%99ve-got-it-flaunt-it/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 11:24:54 +0000</pubDate>
		<dc:creator>Taylor O'Brien</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Taylor O&#039;Brien]]></category>

		<guid isPermaLink="false">http://taylorobrien.wordpress.com/?p=391</guid>
		<description><![CDATA[  ‘Is brand strategy heading for extinction?’ That was the question posed on FT.com recently. On the one hand it’s good to see the salmon pink people actually taking notice of ‘brand’ at all, on the other it’s only to foretell its death (again), hey ho! So is brand strategy heading for extinction? No apologies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=taylorobrien.wordpress.com&amp;blog=12660337&amp;post=391&amp;subd=taylorobrien&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Sigue Sigue Sputnik</media:title>
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